Steel Habitat


The Brief

Make a film to increase new members by showing the uniqueness of Steel Habitat.


The Solution

The team went down and lifted the camera’s and lights all day, by the end we’re not sure who had done more exercise. We decided to go with a handheld look with some focus dropping to echo the style of the gym.


The Result

A film that highlights what it’s like to train at Steel Habitat. Membership saw a huge spike after releasing the video on social media platforms.